About Partnership in Arts
Partnership in Arts (PiA) is a strategic bridge between creative visionaries and the brands, investors, and platforms that bring powerful stories to life. We exist to make partnership-building easier, more efficient, and far more impactful for film, television, and streaming productions across the entertainment landscape.
Through curated industry events, structured introductions, and end-to-end partnership support, we help productions secure sponsorships and product placement, brands gain meaningful on-screen visibility, and investors discover high-potential projects. PiA operates at the crossroads of creativity, commerce, and connection.
Our Mission
To empower creators and elevate brands by cultivating transparent, strategic, and mutually rewarding partnerships—driving projects forward through aligned vision, values, and opportunity.
Our Vision
To be the premier global connector for partnerships within film, television, and digital media— building a unified ecosystem where creators, brands, and investors collaborate seamlessly to shape the future of storytelling.
Meet the Founder
Terri Jones, Founder & CEO
Terri Jones is the Founder and CEO of Partnership in Arts. With extensive experience across creative strategy, production support, partnership development, and business operations, Terri leads PiA with a commitment to clarity, collaboration, and meaningful outcomes.
Her vision behind PiA is simple: create an environment where creators, brands, and investors can discover one another through structured, transparent, and mutually beneficial pathways. Guided by this philosophy, PiA has become a trusted partner for organizations seeking to bring compelling projects to audiences through aligned partnerships and curated engagement.
What We Do
PiA connects film & TV productions, brands, and investors through four core capabilities. Our approach blends business insight, creative strategy, and structured partnership design.
Sponsorship & Product Placement Strategy
We help productions and brands create aligned partnerships that enhance storytelling, deepen audience connection, and generate meaningful on-screen impact.
Investor & Co-Production Relations
PiA supports investors and producers in identifying promising opportunities, refining materials, facilitating introductions, and strengthening long-term collaborative pathways.
Creative Partnership & Network Development
We cultivate meaningful relationships across brands, agencies, corporations, and creative teams—creating pathways for visibility, engagement, and strategic alignment.
Event & Market Development
We develop structured marketplaces—including Digital Pitch Week and the Brand Placement & Partnership Forum—that connect partners with vetted projects, curated sessions, and opportunities for purposeful collaboration.
Our Approach
At PiA, partnership is not a transaction—it is a carefully designed experience. We follow a deliberate framework to ensure clarity, alignment, and momentum:
1. Understand
We begin with a focused conversation about your goals, project stage, and partnership priorities.
2. Curate
We identify aligned partners, opportunities, and event pathways that support your creative or business objectives.
3. Facilitate
We manage introductions, NDAs, materials, pitch logistics, and follow-up communication with precision and care.
4. Advance
We support next steps as partnerships evolve, providing structure, clarity, and ongoing guidance.
Our Values
Integrity
Every interaction is rooted in transparency, honesty, and respect.
Creativity
We embrace innovative thinking to build partnerships that stand out.
Collaboration
We believe in shared success—and we build environments that make it possible.
Why Work With PiA?
- We provide exclusive access to vetted opportunities across film, TV, and streaming.
- We remove friction by handling structure, communication, and coordination.
- We align creative and business goals to support strong, lasting partnerships.
- We bring experience in production support, partnership development, and event curation.
- We are committed to long-term outcomes—not one-off transactions.
PiA is more than a service provider—we are a strategic partner dedicated to helping productions, brands, and investors connect with confidence and clarity.